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About National Granola Bar Day
Ends: Jan 21, 2020
DESCRIPTION:
Granula, as it was originally called, found its origin in an 1863 Sanitarium, Jackson Sanitarium. It was popularized by Dr. James Caleb Jackson, Dansville, New York as a way to improve digestion.
The name was later changed to granola by Kellogg to avoid a legal dispute when Kellogg began creating a similar baked cereal. Granola is baked. Muesli, which is similar, is raw.
By the early 20th Century, Granola slipped from favor. But oats and muesli were already being used to create cereal bars called Flapjacks in the United Kingdom and muesli bars in Oceania. These were considered desserts and very similar to today’s mass produced bars.
The flower children of the 1960s would revive it, pimping it up with dried fruits and a variety of nuts. The ancient food, now marketed as a health food and a popular alternative to fast food on the go, was set to explode onto the market.
The addition of the granola bar (basically a cookie in bar form and marketed as healthy) soon entered the snack and breakfast market during the mid 1970s to early 1980s. Today they are one of the most popular adult ‘sweets’ and often used as meal replacements.
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